The simple structure, well-chosen typography, alternating black and white backgrounds, and extensive image galleries are all aimed at showcasing the work of artists who are the main focus of the user’s attention. The video, placed against the background of the main screen of the homepage, instantly attracts attention and immerses the visitor in the backstage of the workshop. This is designed to enhance user engagement and the trust of a potential buyer. The website footer lists all available ways to contact artists, as well as their social networks.